Too often, relatively inconsequential events are referred to as “a tragedy” or “tragic”.

But what is happening in Haiti – dozens dead, many more injured and dying in the aftermath of a 7.3 earthquake that also damaged and possibly destroyed the country’s National Palace – is a tragedy.

Readers, Haiti needs your help. In the coming days, weeks and months the island’s people will need food, water, shelter, medical care as they attempt to rebuild – for the umpteenth time – their shattered lives and nation.

There will undoubtedly be campaigns by the Red Cross, AmeriCares and other such organisations. Please give.

Give, and give generously, because the Haitian populace needs your support more than the myriad fete promoters and purveyors of glorified bikinis do; more than the enforcers of racism and classism along Ariapita Avenue.

Give.